Marketing

The committee was formulated to design and develop marketing and sponsorship opportunities for the AATA.  The current objectives are:

• To promote the AATA and the profession of Athletic Therapy to potential sponsors, exhibitor and members
• Increase awareness of AATA to both suppliers and users of our services
• To develop public relations campaigns to increase Athletic Therapy awareness to the general public
• To develop AATA tag lines for easy understanding of our profession
• To investigate and develop special events and projects to promote Athletic Therapy in Alberta
• To develop relationships with major corporate charity events to increase awareness
• To investigate and develop advertising campaigns

The Marketing Committee also handles the Insurance Billing Committee at this time.  The vision of the Insurance Billing Committee is that every individual has the right to quality healthcare.  Individuals should be given the opportunity to decide on their health care needs.  This should not be limited by insurance plan restrictions.  Our mission is to have Certified Athletic Therapists recognized at an equal level to other healthcare professionals that have licensure, on individuals Health Insurance Plans.